Reaffirming the argument that there is no more effective publicity than controversy, the debut of The Kennedys miniseries on ReelzChannel on Sunday produced the biggest audience in the channel’s existence. The miniseries, which was reportedly rejected by the History Channel after it received complaints from members of the Kennedy family and close associates and found no takers among the higher-rated channels, turned out to be a ratings goldmine for ReelzChannel, which averaged 1.9 million total viewers for back-to-back presentations of the first two episodes. While an audience of that size would be considered small by broadcast television standards, it is quite solid in the cable universe.
DirecTV feels Reelz are offering programming that is more relevant to their larger customer base. Not all networks can make the same claim.